BOYNE Names New Director of Sales and Assistant Director

July 30, 2014

Bay Harbor, Mich. - BOYNE is pleased to welcome Matthew Alagna as Director of Sales for Boyne Resorts' Michigan operations, and announce the promotion of Trisha Olach to Assistant Director of Sales.

Alagna will work to build upon existing relationships and expand new business at Boyne Resorts' Michigan operations, which include Boyne Highlands Resort in Harbor Springs; Boyne Mountain Resort in Boyne Falls; The Inn at Bay Harbor and Bay Harbor Golf Club in Bay Harbor; Crooked Tree Golf Club in Petoskey; and Hidden River Golf & Casting Club in Brutus.  

Alagna has over 30 years of industry experience and an extensive background in sales and marketing.  He comes to BOYNE from Chula Vista Resort in Wisconsin Dells, Wisc, where he served as the Regional Sales Manager.  Previously, he worked for AVT Event Technologies, Hotel Orrington, Indian Lakes Resort, Abbey Group Resorts, Hershey Resorts, The Osthoff Resort, and also served as the Director of Midwest Sales for BOYNE in 1997-'98. 

"I'm extremely proud to return to BOYNE and northern Michigan, a region that my wife and I love," said Alagna.  "The sales team at BOYNE is made up of talented and accomplished individuals, and I look forward to further developing their skills and maximizing our potential with our meeting planning partners and the entire BOYNE family." 

BOYNE also recently promoted Trisha Olach, former National Sales Manager, to the role of Assistant Director of Sales.   

Olach has been with the company for twelve years.  She has a degree in travel and tourism and an extensive knowledge of multiple market segments including corporate, pharmaceutical, tour and travel.  Olach is a Certified Meeting Professional and a board member of the Michigan Chapter of Meeting Professionals International. 

For more information on BOYNE's group, meeting and wedding venues, contact BOYNE Group Sales at 800.TO.BOYNE (862.6963). 

BOYNE is a collection of mountain and golf resorts, retail stores and real estate opportunities based in the Petoskey area of northern Michigan and members of the Boyne Resorts family of resorts and attractions.

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