Meet Our Sales Team
When it comes to your event, our dedicated team is ready to meet your needs and exceed your expectations. Our experienced sales staff is here to help you make your next northern Michigan retreat, conference, or summit one your team will never forget.
Vice President of Sales
Judy has been in hotel sales for 30 years! She has worked with several hotel companies including Hilton, Hyatt, and most recently, Marriott. She spent 16 years with the 1,329 room Detroit Marriott at the Renaissance Center as their Director of Sales and Marketing. Judy also enjoyed representing destinations with her jobs at the Detroit Convention & Visitors Bureau and Windsor Convention & Visitors Bureau in the National Association market. Judy sits on the board for the Petoskey Convention & Visitors Bureau.
Director of Sales
Brie has been with Boyne Resorts since 2004, serving in several different capacities, such as Restaurant and Event Manager and Assistant Membership Director, before moving onto the Michigan sales team in 2010 as a Wedding Sales Manager. After growing that market between all three resorts, she moved into a National Sales Manager role, and eventually handling Michigan Associations. She also sits on the Board of Directors for Meeting Professional International's Michigan Chapter.
National Sales Manager
Joe Arnold is the National Sales Manager and Golf Sales Manager for Boyne Mountain, The Highlands, and the Inn at Bay Harbor. Joe joined the Boyne Sales Team in January 2015. He graduated from Central Michigan University with a Bachelor's degree in Marketing and a Sales concentration in 2013. He has worked in various capacities in the golf and ski industry prior to joining our team. Joe enjoys hunting, fishing, golfing, enjoying the outdoors, and spending time with family.
Wedding Sales Manager
Ellen Boeve joined the Boyne Sales Team in September of 2021. Prior to this Ellen led the Events Department at The Highlands for the past several years, where she worked with all types of group businesses assisting in detailing, planning, and executing their events at The Highlands. She has an extensive background in food and beverage and has also managed various dining outlets at Boyne. Ellen is a graduate of Western Michigan University with a Bachelor of Science in Dietetics and a Master’s Degree in Health Promotion from Mississippi State University.
State Association Sales Manager
Brenda has been in destination sales for over 20 years, mostly working with state associations. Her goal is to help your attendees have a fun and relaxing experience at your meeting or event. She started her career with Discover Kalamazoo and returned to Boyne resorts after working for the Greater Lansing CVB. She resides in Lansing and enjoys golf, wine tasting, walking the Pure Michigan trails and time with friends and family at the beach.
National Sales Manager
Brian is our Sales Manager for ski and team sports. He has been with Boyne Resorts since 2005, working in marketing, real estate and sales. After graduating from Michigan State University in 2000, Brian lived (as a ski bum) in Breckenridge, Vail, Mammoth Lakes, and the Virgin Islands (traded skiing for windsurfing) before moving back to Michigan. He's still an avid skier, but with two small kids, days on the hill look a little different now. Beyond the slopes, Brian has been coaching lacrosse for the past 18 years and is currently the head coach at Petoskey High School.
National Sales Manager
Kara Zimmer is the National Sales Manager covering the Metro-Detroit area and various states. She started her career at Ocean Place Resort & Spa in New Jersey after graduating and eventually moved home to be closer to family. Once back in Michigan, Kara started at Motor City Casino Hotel in the Group Sales department and handled the corporate market. Kara's most recent role before Boyne was at The Inn at St. John's where she was the Senior Sales Account Manager handling a mix of both Corporate groups as well as Associations. Kara joined the Boyne sales team in Fall 2019. She graduated from Michigan State University with a degree in Hospitality Business. Kara is also an Engaged Member of the MPI Michigan Chapter and serves on the Board of Directors as Director of Member Care.
Cassandra received a Bachelor's in Business Management, with a focus in Hospitality from Northwood University in 2014. She then started her career with Boyne Resorts as a Front Desk Agent at Boyne Highlands. Since then, she has held many positions within the Boyne Family. Cassandra is the Group Sales Administrative Assistant working closely with group housing managers as well as providing support to the sales managers on a daily basis.
Group Housing Manager
Adele’s hospitality career began in lower Michigan in 2000 as a Front Desk Agent. Since then, she has held various positions within hotels and worked as a General Manager of a restaurant. Her most recent position, prior to joining the Boyne Sales Team in the fall of 2021, was as a Convention Service Manager and Corporate Sales Manager with MotorCity Casino Hotel.